Is there such a thing as too much research? From my point of view YES would be the answer. At some point you need to make a decision.
Let’s say your researching a car. You research all the companies. Then you research all of the makes you like. Then about the time you are close to making a decision…another line of cars come out. And the cycle keeps happening because you just can’t make a final decision . That is a lot of money and a huge decision you don’t want to make the wrong one…so you research and research and even when your car breaks down (again). And you keep pouring money into the old heap because you are worried about making the wrong decision. If you keep this up you will end up with a completely broken down car and then you make a more rash decision because you just need transportation.
Ok another sample…
Say your looking to buy a house. Another big ticket item. You look and look. You find the one that is perfect… But you start overthinking it. What if you lose your job? What if you family grows too big too fast? What if your mother in law comes to stay? About the time you decide to go ahead someone else buys the house. And you have to start all over again.
Or say your looking into a new computer software for your company. It is business specific so there are like 5 top softwares. And you research each of them. You like one but the mostly cost is quite high. So you go on the road to see the software in action and ask other companies what software they like and why. You make a decision that you really like that software. Now your 18 months into looking into which software you want to switch to. You have gone back and forth for 12 of those 18 months. Now your back up to 2 softwares you might get. New updates show up…now what? You check out the top 5 to see which ones have upgraded their software and check their new prices to see if they are more competitive since more softwares are now offering what brought you to the final 2 decision you had made. And your back to square one.
You need to do a thorough research:
Check out the company… Is it solid? How long have they been in business? What other companies use their product? What do their consumers say about them and their product? Are the people reccomending them getting any sort of a kick back for reccomending them?
Check out their product… What features do you like about their product? What makes their product better than their competitors? Do they have the features you need for you or your business? Is there a lot of extra bells and whistles that you do not need? Do they have price drops for removing what you don’t need and leaving just the options you do need?
Check out their customer service department… Can you get through when you call? What is the wait times? Do they speak your language fluently or is there a communication barrier? What are their ratings with their customers? What is their response times? Do they charge extra?